Understanding Thought Leadership And Influence Personas with Jim Barry | Episode 577 —The Bacon Podcast

Researchers at NSU Huizenga School of Business and Entrepreneurship finished a series of social media influence studies published in leading marketing journals. The empirical research spearheaded by Dr. Jim Barry and Dr. John Gironda was derived from in-depth surveys administered to 171 social media influence experts around the world. The effort culminated in three peer reviewed publications with the latest study released this past year. Two studies focused on conceptualizing key antecedents and outcomes of thought leadership as shown below. The third study conceptualized archetypes for developing social media influence. with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award and was inducted into Phi Kappa Phi earlier this year.

After graduating with a degree in electrical engineering from the University of Notre Dame, Jim completed an MBA in Marketing at DePaul University. He then received his doctorate from NSU.

Jim’s publications have appeared in many leading marketing journals primarily about social media marketing, content marketing, humor, storytelling, cross-cultural relational marketing and emerging markets. He serves on the editorial review boards of top journals like the European Journal of Marketing and the Journal of Business & Industrial Marketing.

He joined NSU after a 25-year career in executive marketing positions with AT&T Bell Labs, Gould Electronics, GE Aerospace, BFGoodrich Aerospace, Rockwell Collins and two start-up firms. His primary responsibilities as a director of marketing and strategic planner included mergers and acquisitions, business development and global marketing development for high tech electronics firms.

He and his wife, Claudia, reside in Delray Beach where they serve as pastors for Trinity Church International and facilitate a number of classes on biblical world views.

Originally published at https://baconpodcast.com on June 9, 2020.