How Staring At Clouds Can Improve Your Marketing Results?

How Wordclouds Can Help You Reach More Customers!

Simple Research

The Tools

5 Questions

  1. The first question you want to answer is: who do you serve, or who is this message for? Who is the avatar? What is the special thing that you want to get across to that particular person? You can use the word ‘you,’ but if you use a very specific term like operations manager, or salesman, or something along that line, it’s going to resonate more with the people who specifically are in those positions.
  2. The next question you want to ask is: what problem do they have? What’s the thing keeping them up at night? What’s on their mind? Can they resonate with the idea that you’re trying to get across?
  3. The next thing you have to ask is: why is that a problem for them? Can you define the specifics behind why it’s a problem in their world? And do they even recognize that problem? Do you have to let them know it is a problem? They have to understand and feel emotionally connected to what it is that you’re saying.
  4. The next thing you want to get across is how can you or they solve that problem? Is there a way to actually correct for it? Or is there a tool or technique that will help them understand why they have that problem, and what they can do about it?
  5. And then finally you want to define what the end result or the outcome will be if that problem is solved.

Word Cloud Ideas

Would those resonate with your audience?

Final Thoughts

Author: Brian Basilico

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Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, Over 500 shows on “The Bacon Podcast”

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Brian Basilico

Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, Over 500 shows on “The Bacon Podcast”